In the USA, over 40,000 people die in traffic accidents each year. This is more than the 38,000 deaths of USA servicemen in the entire Korean war. In up to 40% of these deaths are alcohol related. The 18,000 alcohol-related traffic deaths each year is six times the number of people killed in the 9/11 attack on the world trade center. The 9/11 attack and the threat of terrorism launched the USA into 2 wars, yet the endemic problem of alcohol related traffic deaths which every year causes over 6 times the deaths as 9/11 remains largely unaddressed. These statistics document the magnitude of alcohol-related traffic deaths as a major public health problem that will require a major change in policy to be successfully in dealing with this major public health problem.